Alison Frichtl Hollister

Alison Frichtl Hollister

HALL Family Wines (Senior Winemaker)

Alison Frichtl Hollister was introduced to American-style winemaking as a teenager growing up in the Willamette Valley of Oregon and developed a philosophy of crafting fine wines with a distinct sense of place. She further her formal education by enrolling at the University of Puget Sound in Tacoma, Washington, in 2001, completing a B.S. degree in 2004 with a major in Biology. As part of her academic experience, Alison spent the 2002 academic year studying abroad at Ludwig-Maximilians-Universität München.

In 2006, Alison worked a harvest at Etude Wines in the Napa Valley and followed this with positions in the laboratory at Merryvale Vineyards and at Sky Vineyards on Mount Veeder, where she helped make its Zinfandel. She joined HALL Family Wines in mid-2008 as enologist and in 2012 was promoted to assistant winemaker there, and held the same title at WALT Wines, one of HALL’s brands. She was named lead winemaker for BACA Wines, another brand of HALL Family Wines in 2018. Located in Healdsburg, the winery focusses on producing Zinfandels, among other varietals.

Alison was promoted to senior winemaker in mid-2020 and now has winemaking responsibilities for the HALL, WALT, and BACA brands. She says of her position, “I thrive in a creative environment – one that encourages intuition, innovation, and new ideas. Having spent over twelve years with HALL and WALT and now crafting BACA wines, I’m looking at this as a great opportunity to use the approach I’ve honed to express the nuance and elegance of each varietal. The winemaking responsibilities of the coming vintage are a challenge that I’m excited to accept.” Alison brings extensive experience in crafting Zinfandel, Cabernet Sauvignon, Pinot Noir, Chardonnay, Sauvignon Blanc, and Rose wines to her role as senior winemaker.

A lifelong artist, Alison credits her talent for printmaking, painting and sketching to her mother, an accomplished fine artist. As is the case with other winemakers, she finds that winemaking is a combination of art and science, and she brings both to responsibilities at HALL. When she’s not making wine, she can be found fermenting everything from kombucha to kimchi, and remodeling the Napa Valley home where she and her husband Bruce, a landscape designer and artist, live.