About
The Santa Clara Media Lab is a collaborative research group investigating media technologies from both a critical and data-driven perspective. Our lab focuses on different types of media, but is particularly interested in social media and emerging technologies (VR, AI, etc). The primary topics we will focus on will include but are not limited to: social media metrics, social media motivations and trends across each platform, platform governance, free speech, and hate speech, and human computer interaction. Additional topics include gaming, personality style, social media marketing, and social media in sports. Our goals are to critically examine contemporary trends and messages, critiquing the ethics and design of emerging technologies, as well as addressing bias, hate speech, and toxicity on social media and online communities (e.g., games).
Teams
The Santa Clara Media Lab is currently composed of 3 teams:
Social Media Team: critically analyzing platform governance, algorithmic bias, trends and patterns in social media
Data Science Team: big data analysis focused on social media data, analyzing vulnerabilities in API, creating datasets and archives.
Human-Computer Interaction Team: focusing on game studies, VR/AR/XR, haptics, AI