cultures where Nike factories are in Asia are very different than
American culture. When Nike began contracting these factories, just
providing jobs was enough. The cultures surrounding these factories
have always had a strong work ethic; it is the only way to survive.
Although working 20 hours a day or sending your children to work may
seem outrageous to modern Americans, this is simply survival in other
In the 1990’s Nike began addressing the criticism of poor working
conditions in their factories and taking steps to correct them. The
factories they contracted were not as eager to implement changes as
Nike was. In a culture where poor working conditions were the norm, it
would not be viable or make economic sense for these Nike contracted
factories to make big changes to improve the conditions. Overtime Nike
has continued to working towards improving factory conditions in
cultures very different than American culture.
Nike workers in their living
quarters. While Americans are outraged by conditions such as these, the
cultures that these factories are in do not show the same sympathy.
Low-wages and harsh work is the norm.