Why is Twitch.tv is an
is defined as
the beliefs, customs, language, behaviors, rules, and rituals of a
particular society or group of people. When we look at internet
culture, it is a culture that only pertains to the internet.
Twitch.tv, being an online streaming platform, creates a culture on the
internet by having people group up and watch a single streamer play
his video game. These viewers can discuss with each other or even with
the streamer using the chat function. One of the most common behaviors
of streamers at Twitch.tv is that they use a webcam to show their face
and emotions. It is almost expected for a streamer to have that when
watching a stream.
However, the actual culture of Twitch.tv is not so much the viewers
discussing with each other, but the streamer's interaction with the
viewers and vice-versa. Viewer to viewer discussion never happens
since the chat is usually clogged with spam.
An example of a streamer's unmoderated chat being clogged with spam.
Because of this, the streamer usually sets the chat to subscriber-only
mode which makes it so that only subscribers who pay $4.99/month to the
stream only have access to the chatbox.
One of the cultures of Twitch.tv is thatt the streamer must interact and entertain the viewers. He/she is in constant
pressure to appeal to the viewers by making
his gameplay interesting or by using comedic actions to entertain the
Let's look at the biggest incentive in why a person would want to stream their
games and keep their viewers.
If a streamer gets
enough viewers consistently, he/she can partner with
Twitch.tv and be paid $2.50 per subscriber a month and $3 for every
1000 non-subscriber viewer that watches the streamer's ads. Not only
that, a streamer can receive donations from many of his viewers.
However, a streamer can only be paid by Twitch.tv if they are able to
make a contracted partnership with each other. Streamers can only
be partnered with Twitch.tv by consistently having 500+ concurrent
viewers and regularly broadcasting at least 3 times a week.
A streamer with a huge donation button below the stream.
Many people have the dream to make a living off of simply playing games
and the more viewers, the more money is to be made. This dream
comes true for many streamers such as Summit1g, Sodapoppin, and
Lirik. They can reach from 15,000 - 50,000 viewers consistently
and make a living off of streaming from Twitch.tv. These
streamers have a schedule laid out for them to stream at certain times
and day making it seem like a television program.
From this you can see that the general culture at Twitch.tv are a bunch
of streamers constantly entertaining its viewers with their gameplay
and commentary for money. As for the viewers, they decide whether the
streamer is worthy of their attention.
But let's look deeper into the culture of Twitch.tv. Twitch.tv
television in that each streamer has a channel. Think of it this way,
the URL to a channel is where you watch a stream. A viewer tunes
in on a
streamer's channel to watch their stream and each channel differs from
others because each streamer has their own personality and methods to
entertain their audience. Viewers who like the streamer's
personality, gameplay, and commentary are likely to keep viewing the
streamer's channel and perhaps subscribe (for $4.99/month) to the
channel as one
subscribes to a channel on cable/sattelite TV. Because of this,
we have the viewers splitting into different groups by viewing
different channels based on the streamer's content and
personality. This creates a culture within a
channel or stream. With each channel differing in content and
viewers, we find a variety of different cultures on Twitch.tv.
Think of it as a culture within a culture. Twitch.tv creates a
culture of a streamer to viewer relationship, while the streamer
creates a culture or community based on the viewers he or she has. All
streamers are different and the viewervbase of each streamer is
The different cultures are based around the streamer because he/she
controls the content that is given to the viewer.
are the types of streamers on Twitch.tv.