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Money contiues to move from the hands of traditional news companies to those in new media industries.

Everywhere,USA- Today, the newspaper industry is at a crossroads.

Following their readers, many traditional news sources have accompanied their print material with a web-based edition. Finding it difficult to attract readers online and via print has caused newspapers to struggle with dwindling readership and many publishing houses now face closure.

It seems that citizens, frustrated with media accuracy and doubting media credibility prefer blogs to traditional forms of news. The multiplicity of options now available to Internet users has polarized audiences even

further as users engage in self-selective behavior online. Thus, traditional news is neglected as readers often choose to view subject matter that caters to their personal interest.

issues that influence our changing world.

The role of journalists is currently changing on a daily basis. The business model of the media industry must adapt and journalists need adopt some tactics from bloggers.

By working with new media applications, users and readers, the traditional news industry can better understand the need for their work in society and how to fulfill that need in the way that their audience will best respond.

Can journalists learn to adapt to the changing environment or is the newspaper industry as we know it soon to be only a distant memory.

The newspaper industry must work to engage their audience, attract potential readers, establish a connection with readers and adapt new practices to remain relevant.

However, hope for traditional news sources does exist as citizens seek to be informed about