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Youth today are born into a world where technology is dominant, Internet access is everywhere and cell phones are commonplace. The net-generation, as they are called does not know a world without pressing send to communicate with anyone around the world.

As such, parents may find themselves having trouble relating to their children, advertisers work overtime to relate to their young, trendy current/future market and members of the net-generation may feel any host of emotions from empowered to isolated due to the ever expanding web of technology.

It is known that the Internet is having a drastic effect on us all; however scholars continue to explore both the positive and negative aspects of frequent Internet use, both social and personal, in the lives of today’s young people.